How Do We Use the Web?

Have you ever thought about how you surf the Web? It's actually like a combination of three common human activities:

Reading a newspaper - Humans scan Web pages in the same way they scan newspapers and magazines
Shopping - Instead of heading for the best shop in the mall, humans will often begin by walking into the nearest shop that looks like it might offer what they are looking for
Using electronic products, like a VCR - Most search engines offer advanced search options, yet most Internet users rarely bother to learn how to use these devices. The simple search function appears to work fine, so we stick with it

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