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Web users usually scan new pages they visit. They only read Web pages in full when they have found exactly what they are looking for. Who has time to read everything?
Why Do Humans Scan Web Pages?
We scan web pages because we want to find what we are looking for as quickly as possible. After all, life is short!
It is second nature to us - everyday we scan things before deciding whether we want to pursue it further. We scan people (admit it!), TV channels, radio stations, newspapers, magazines, books, and reports.
The human brain doesn't have the capacity to absorb every piece of information that bombards it every day. Scanning is the brain's mechanism of filtering the important information from the junk.
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