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Make Every Aspect of Your Web Site Self-Evident

Make sure every aspect of your Web site is self-evident, so that users don't have to waste time and effort in trying to understand what something is.

A successful Web site should provide answers to the following questions without much effort required on the users' part:

• Where do I start?
• Is that a link?
• Is that a button?
• Is that the navigation?
• Where am I on the site?
• Why did they call it that?
• Where did they put the...?

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