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The home page is the most important page on your site!
The majority of your new visitors will enter your site via the home page. Your top priority for the home page is to make sure it gives new visitors a good first impression of your site. If you fail, a lot of visitors will leave, probably never to return. We cannot stress how important this is!
Here are some tips on how to make a good first impression with your home page:
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17.1. Make a Good First Impression 17.1.1. First Three Seconds are the Most Important 17.1.2. Site Identity 17.1.3. Site Benefits 17.1.4. Primary Navigation 17.1.5. Direct Links to the Content Advertised 17.1.6. Feature and Content Teasers or Promotions 17.1.7. Fresh Content 17.1.8. Links to the Most Popular Content 17.1.9. Starting Points 17.1.10. Search 17.1.11. Registration or Log-In 17.1.12. Advertisements 17.2. How to Sell the Benefits of Using Your Site 17.2.1. The Tagline or Unique Selling Proposition (USP) |
17.2.2. The Welcome Message 17.2.3. The Browser's Title Bar 17.3. Starting Points for Three Types of Users 17.4. Optimizing Homepage Real Estate 17.4.1. Rollover Pop-Up Windows 17.4.2. Pull-Down Navigation Menus 17.4.3. Effective Pull-Down Menus 17.4.4. Rotate Content 17.4.5. Split Run Testing 17.5. Can Homepage Navigation be Different? 17.6. Common Homepage Mistakes 17.6.1. Large banner ads 17.6.2. Too many ad buttons 17.6.3. Too much content 17.6.4. Go away links |
Make a Good First Impression >>>