Every Page Should Have a Title
With few exceptions, such as the home page, every Web page should have a page title.
Page Title Matches Link Leading to the Page
The page title should match as closely as possible the name of the link that leads to it.
For example, a "Contact Us" link should lead to a page titled, "Contact Us." You can get away with "Email Us." I have clicked on "Contact Us" links only to jump to the "Company Info" page, which has the company's telephone, fax and address, but no online contact form.
Page Title Should Be Prominent
The page title should be displayed prominently, above the main content, near the top of the page. Typically, the text uses a larger font face. You could also change the font color and typeface for greater prominence