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Monitor Site Search Words

Your site's search engine should keep a record of all words and phrases being entered.

Popular keyword searches can reveal some valuable insights into how users are using your site. For example, you could:

  • discover the most popular content that your users are searching for
  • uncover content topics that may be missing from your site
  • discover that you may need to improve the visibility of the links to a particular topic, or section of your site

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