Listen to User Feedback

Learn from what your users have to say about your site. Encourage them to send comments, criticisms, and complaints about your site.

It's best to provide an online contact form, and an e-mail address hyperlink. An e-mail address hyperlink alone will do, but is not recommended. The reason is because when a user clicks on an e-mail link, it will activate their e-mail program. Depending on the speed of the user's computer system, it can take a while for the e-mail program to open up, which can be annoying.

One advantage of online contact forms over e-mail programs is that a user can contact you without revealing who they are. Make sure that the user's name and e-mail address are not required to process the form. This will encourage users to be as critical about your site as they like, without having to reveal their identity.

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