Web Site Design

In this chapter you'll discover how to create a more user-friendly experience by improving your Web site's design, layout, navigation, and much more.

...Table of Contents Page 1 - Page 3...

17. Homepage

17.1. Make a Good First Impression

17.1.1. First Three Seconds are the Most Important

17.1.2. Site Identity

17.1.3. Site Benefits

17.1.4. Primary Navigation

17.1.5. Direct Links to the Content Advertised

17.1.6. Feature and Content Teasers or Promotions

17.1.7. Fresh Content

17.1.8. Links to the Most Popular Content

17.1.9. Starting Points

17.1.10. Search

17.1.11. Registration or Log-In

17.1.12. Advertisements

17.2. How to Sell the Benefits of Using Your Site

17.2.1. The Tagline or Unique Selling Proposition (USP)

17.2.2. The Welcome Message

17.2.3. The Browser's Title Bar

17.3. Starting Points for Three Types of Users

17.4. Optimizing Home Page Real Estate

17.4.1. Rollover Pop-Up Windows

17.4.2. Pull-Down Navigation Menus

17.4.3. Effective Pull-Down Menus

17.4.4. Rotate Content

17.4.5. Split Run Testing

17.5. Can Homepage Navigation be Different?

17.6. Common Homepage Mistakes

17.6.1. Large Banner Ads

17.6.2. Too Many Ad Buttons

17.6.3. Too Much Content

17.6.4. Go Away Links

18. Web Page Layout

18.1. Excess Noise

18.2. Movement

18.3. Chunking

18.4. Design for 640x480 Screen Resolution

18.5. WebTV's Screen Resolution Limitation

Other Chapters: Web Usability - Web Accessibility

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