Web Usability

In this chapter you'll discover how to create a more user-friendly experience for your visitors by improving your Web site's usability.

Table of Contents Page 2...

1. Chapter One Introduction

2. What is Web Usability?

3. Common Usability Problems

3.1. User Has Difficulty in Finding What They Are Looking For

3.2. The Concept is Unclear

3.3. User Misunderstands What They See

3.4. Page Has Too Much Noise

4. The Importance of Web Site Usability Testing

4.1. Improve Your Visitor Retention Rate

4.2. Discover Which Parts of Your Web Site Are Failing and Why

4.3. Improve the Brand Experience of Your Customers

4.4. Improve Your Understanding of Your Customers

4.5. Increase Sales and Profits

5. Bottom-Line Benefits of Usability Testing

6. Real Usability Success Stories

6.1. UPS.com

6.2. Staples.com

7. Usability Heuristic Evaluation

7.1. Aesthetic and Minimalist Design

7.2. Consistency and Standards

7.3. Error Prevention and Recovery

7.4. Flexibility and Efficiency of Use

7.5. Help and Documentation

7.6. Inverted-Pyramid Style of Writing

7.7. Match the Web Site to the Real World

7.8. Minimize Download and Response Times

7.9. Protect Users' Work

7.10. Readability

7.11. Real World Conventions

7.12. Recognition Rather Than Recall

7.13. Scannable Text

7.14. User Control and Freedom

7.15. Visibility of Web site Status

8. Usability Toolkit

8.1. Affinity Diagrams

8.2. Alternative Browsers

8.3. Ask Questions

8.4. Blind Voting

8.5. Card Sorting

8.6. Cognitive Walkthroughs

8.7. Consistency Inspections

8.8. Field Study

Other Chapters: Web Site Design - Web Accessibility

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