You are here > Web Design Tips > Web Usability > 3.3. User Misunderstands What They See
Often what designers think and what users think are quite different.
For example, one site had a link called, "Glossary" that linked to a glossary of keywords.
Few users clicked on it. Why?
Usability testing revealed why. A lot of their users weren't sure what a "glossary" was, so they were hesitant in clicking on the link. When they changed the word "Glossary" to "Dictionary", a great deal more users used the link, since nearly everyone knows what a dictionary is.
Confusion has arisen in e-commerce situations too. Several high-profile sites decided that instead of a 'shopping cart', they would have a 'basket' or a 'product trolley'. Ultimately, the conclusion was that if you stick to what users are already familiar with, even if it is wrong, you will have more success.