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Page Has Too Much Noise

Some Web pages are so busy and cluttered that it can be extremely easy for users to miss the link or feature that they are looking for.

There are two overall solutions:

• Reduce the Noise Level of the Page
  
  • Remove, or tone down, background images
  • Use fewer and dimmer colors (a common method is to stick with 2 main colors per page)
  • Trim down the content on the page
  • Increase the 'white space' between text and images
  • Reduce the amount of movement on the page, such as animated banners and buttons
  • Use only 2 or 3 main fonts on a page. One for headings, one for the main text, and another one to attract attention where necessary

• Increase the Prominence of the Important Items
  
  • Move the item to a more visible position, such as the top of the page
  • Add images to the item to attract the user's attention
  • Add, or increase the font size of the, headline or title
  • Increase the text size
  • Change the text color
  • Change the background color of the item
  • Separate the item from the rest of the content. For example, surround the item with a box
  • Create movement in the item by using animation - but only if animation adds value to the item

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