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The Importance of Web Site Usability Testing

If you want a great Web site, you must test its usability. Just because no one has complained about your site doesn't mean that all your visitors are using your site effectively, efficiently and to their full satisfaction.

Visitors won't make the effort to complain unless you have outraged them in some way, or have provided an easy way for them to in touch with you from every page about the problems they may be having.

By conducting usability tests, you will:

4.1. Improve Your Visitor Retention Rate
4.2. Discover Which Parts of Your Web Site Are Failing and Why
4.3. Improve the Brand Experience of Your Customers
4.4. Improve Your Understanding of Your Customers
4.5. Increase Sales and Profits

Improve Your Visitor Retention Rate >>>