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Your visitors are much more likely to leave your site with a good impression of your brand if their experience with your site is a pleasant one.
You can improve your users' site experience by improving the usability of your Web site.
Usability problems that will give users a negative impression of your brand include:
The discipline of information architecture is focused on developing sites and systems which result in two things. Firstly, the user getting the information they need. Secondly, the user having a positive experience.
If your users have a good 'user experience' with your site, and your site provides them with the information they need, they'll come back.
Improve Your Understanding of Your Customers >>>