Traditionally, when you write, you start with a ‘foundation’ and gradually build to a conclusion in a pyramid style. You might write an essay or article using the following structure:
- Problem statement
- Related work
Journalists, on the other-hand, use an inverted pyramid style. They generally start with the main conclusion and get progressively more detailed, like so:
- Supporting information
- Background and technical details
Since Web users typically scan text, it is important to position main points at the beginning of the article, then go into more detail as needed.